Arthur Wooten is honored to help launch the Sensei Project's new blog series focusing in on social influencers and creating your own brand.
Arthur's interview with Sherry Heyl of the Sensei Project...Click here to view Arthur's interview on Sensei's website.
Sherry: How did you come up with the title of your blog/brand, The Dizzy Traveler?
Arthur: In 2005 a virus went to my brain and fried
my inner ears. I now have, as do thousands of others, bilateral
vestibular disease with oscillopsia. Unfortunately, this has severely
compromised my sense of balance and vision and often creates vertigo. I
may walk a bit more carefully now but I'm determined to enjoy my passion
for travel, food, and entertainment and want to encourage and inspire
those who are challenged by these same symptoms (and all other readers
of my blog, too) to either get up, go out there and travel the world, or
at the very least, live vicariously through my journeys.
Sherry: What inspired you to start participating in social media?
Arthur: Honestly? The perks...at first.
A friend of mine was staying in New York City at the very lovely
(Library Hotel) hotel and I asked him how he could afford it and his answer
was... “It’s free!” He had established himself as a very strong
presence within social media and upon contacting the hotel about a quick
stay, they promptly offered to comp his visit in return for a review on
his blog and all the other platforms he works with. So I thought to
myself, heck I love to travel and dine-out and go to theatre, plus I was
a seasoned and pretty well known writer, I could share with my
thousands of followers my journeys, experiences and suggestions. Hence I
created The Dizzy Traveler. Instantly I forgot about my first motive,
the perks, and realized that I truly loved this style of writing and
where it was taking me, literally.
Sherry: What is the best opportunity that you have received since you started participating in social
Arthur: I think the most rewarding, educational and enjoyable opportunity I’ve received in my rather new career was the invitation to *SITSumATL- the inaugural Social Influencers Travel Summit
held in Atlanta, Georgia. In just 2 and a half days I met so many new
and extremely talented colleagues, laughed my tail off, and learned a
hell of a lot! I also signed up for TBEX 2015 (Travel Blog Exchange) held
in Ft. Lauderdale, FL and although, at the last moment I had to cancel,
I had signed up for their “speed dating with sponsors”. I was a bit
intimidated at first, but just by signing up, companies started
approaching me - big industry leaders here in the US and in Europe -
expressing a desire to work with me. I have friends who did attend and
said it was awesome to see all these like-minded professionals come
together from all over the world to discuss the state of travel and what
the future looks like.
Sherry: What is the biggest challenge of having a voice on social media and how do you handle it?
Arthur: Something I’m being very conscious of . . .
burnout! Within a few weeks I had done a FAM trip throughout Florida, a
week in Venice, the Travel Summit in Atlanta, not to a mention trip to
Minnesota. It’s not only the travel but then the follow up – writing,
posting, staying ahead of the game with what platforms you work with. It
can be exhausting, but I wouldn’t have it any other way.
My advice - pace yourself, eat well, get plenty of rest and enjoy!
Sherry: What was your biggest concern when you started?
Arthur: I have to admit that I was a bit nervous
about my chronological age. I’m a young 60-year-old but feared this
might work against me in this burgeoning industry. The majority of
social influencers I had met were quite a bit younger. But my fears have
already been squelched. In fact, it’s working in my favor. The sponsors
recognize that my brand plus the 60 and older demographic is a vital,
wealthy and active group of people. I’ve become a connection to those
travelers for them and they are demonstrating that they trust my voice.
I’m humble and grateful for this new journey and very exciting time in
Sherry: Thank you Arthur. You are truly a pleasure to work with and a joy to know.
About Sensei Project:
Sensei Project is an award-winning group of social media experts made up
of journalists, graphic designers, and marketing dynamos. Whether
you're a global travel brand, a niche nonprofit, or a boutique retailer,
we've got the solutions to make your social media efforts soar.
As a team, we tailor our services to fit your goals, from influencer
marketing-oriented Amplified Experiences™ to complete strategic
development, eye-popping creative campaigns, and industry-best social
advertising. And like a Sensei should, we'll even train your
organization to bring social media efforts in-house, or take them to the